Case study · Event and exhibition website
EVtechnicia.
A campaign-style website for an electric vehicle trade expo, built to recruit exhibitors and register visitors.
- Client
- EVtechnicia
- Industry
- Electric vehicle trade expo
- Services
- Website Development
- Live site
- Visit
The brief
EVtechnicia is a specialised trade expo for the electric vehicle industry, scheduled for 30 April to 2 May 2027 at the Hitex Exhibition Centre in Hyderabad. It features EV vehicles, components, batteries, charging technology, accessories and IoT devices. The site had to attract both exhibitors and visitors.
The challenge
An expo site has two audiences with different goals: companies deciding whether to exhibit and professionals deciding whether to attend. Both need clear dates, venue and categories, and a registration path that is impossible to miss.
What we did
- (01)
Event-first hero
A bold hero with the event name, dates and the six product categories, plus two primary calls to action: Click to Exhibit and Register as a Visitor.
- (02)
Two audience journeys
Navigation split into Exhibit and Visit, so exhibitors and visitors each get the information they need.
- (03)
Conference and market sections
Dedicated pages for the conference programme and the market, to reinforce the value of attending.
- (04)
Easy contact
A persistent WhatsApp button and a contact page for quick exhibitor questions.
What the site does
- Exhibitor and visitor registration calls to action
- Event dates, venue and categories up front
- Conference and market pages
- About the expo section
- WhatsApp contact button
The outcome
- A clear event story from the first screen
- Separate paths for exhibitors and visitors
- A site that can be reused for future editions
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