Case study · Corporate site and technical blog
Optivulnix.
A B2B site for an AI-powered FinOps consultancy: product-style hero, solutions pages, a technical blog and calls to action built for enterprise buyers.
- Client
- Optivulnix
- Industry
- Cloud cost optimisation and FinOps
- Services
- Website Development, AI Integration
- Live site
- Visit
The brief
Optivulnix helps enterprises reduce cloud spend with AI-powered FinOps, security assessments and DevSecOps. The website had to explain a technical offer clearly to engineering and finance buyers across several regions.
The challenge
Enterprise buyers want proof and specifics before they book a call. The site needed to show the product, organise a broad set of solutions, and give the team a place to publish technical content that earns search traffic.
What we did
- (01)
Product-led hero
A dashboard-style hero shows spend, projected savings and resource breakdowns so visitors see the product value in seconds.
- (02)
Solutions architecture
A navigation built around About, Solutions, Blog and Contact so each buyer type reaches the right page quickly.
- (03)
Technical blog
A blog framework for the team to publish deep content that targets FinOps and cloud-cost search terms.
- (04)
Conversion paths
Primary Schedule Call and Get Started actions plus a cost calculator entry point, with consent handled through a cookie notice.
What the site does
- Dashboard-style animated hero
- Solutions and About sections
- Technical blog
- Cost calculator call to action
- Schedule-a-call booking path
- Cookie consent notice
The outcome
- A site that explains a technical product clearly
- A content engine for organic search
- Clear paths from reading to booking a call
We publish performance numbers only once a client has approved them.